To high-performance fishing apparel

Following the immense support of our Sustainability Promise initiatives, we have continued to search for new ways to reduce our impact on the environment and shrink our carbon footprint. One issue that we want to help solve is the amount of rubbish that is polluting our waterways, forests, beaches, and landfills. We eliminated the plastic wrapping of our gear and replaced it with a biodegradable card wrap, however, we wanted to take it a step further.

We are thrilled to have partnered with Unifi® and REPREVE®, the world's leading recycled fibre manufacturer, since 2019 to make our technical fishing fabrics out of recycled plastic bottles.

The awesome thing about using plastic bottles to make recycled polyethylene terephthalate (RPET) is that it directly minimises the impact of the two biggest industries contributing to global pollution. RPET uses 54% fewer emissions to produce than virgin polyester, and it gives a second life to a product that would otherwise pollute our environment or end up in the landfill. So not only is RPET reducing waste it is also minimising the production of new polyester, conserving our finite water and oil supplies, and overall being less harmful to our environment.

This means our gear made from recycled plastic bottles are directly reducing the amount of carbon waste polluting the air, as well as removing plastic and rubbish destined for landfills. This comes at approximately 20 bottles per garment.